SEO Reporting
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Clear SEO Reporting That Drives Smarter Decisions
Customized Processes Tailored to Your Business Goal
Customized
Our process is customized to your specific needs and industry.
Expertise
Measurable results through proven strategies and cutting-edge tactics.
Focused
Laser-focused on your goals to drive real and meaningful results.
Transparency
Clear strategies, honest results—no smoke and mirrors.
Reliable
Consistent, dependable support you can count on.
Growth
Driven by results that fuel your long-term growth.
Industry Solutions for Sustainable Growth
E-Commerce and Retail
At Horton Digital, we understand that in the e-commerce and retail world, data isn’t just a nice-to-have—it’s your edge. Our SEO reporting services are built to give online retailers a clear, consistent, and actionable view of their organic performance. Whether you’re managing thousands of SKUs or launching new product lines, we provide reporting that ties search visibility directly to sales, traffic, and conversions—so you know exactly what’s working and where to optimize.
Our e-commerce SEO reports are fully customized to your business goals, covering everything from keyword rankings and category-level traffic to product page performance, conversion rates, mobile metrics, and competitor insights. We also break down technical health indicators and on-page optimization benchmarks to give you a holistic view of how your site is performing in search. With automated dashboards and regular reviews, we ensure you have the clarity needed to make fast, informed decisions.
What sets Horton Digital apart is our ability to turn raw SEO data into retail-ready strategy. We don’t just measure rankings—we track how those rankings translate into revenue. By aligning reporting with your merchandising calendar, seasonal trends, and marketing priorities, we give you the insights needed to drive more qualified traffic, improve ROI, and scale smarter.
Healthcare and Medical Services
At Horton Digital, we recognize that in the healthcare industry, transparency and trust extend to every part of your digital strategy—including how you measure success. Our SEO reporting services are designed for healthcare providers, clinics, hospitals, and wellness platforms that need clear, compliant, and actionable insights into how their organic visibility supports patient acquisition, education, and care engagement.
Our healthcare-specific SEO reports go beyond surface-level metrics. We track performance by service lines, locations, and content types, providing granular data on keyword rankings, local visibility, mobile performance, and patient engagement. We also monitor your technical SEO health—ensuring that accessibility, indexation, and structured data for services, providers, and reviews are properly maintained. Our reporting aligns with the unique goals of healthcare organizations, including HIPAA-conscious data handling and real-world impact metrics like appointment inquiries and service page conversions.
What sets Horton Digital apart is our ability to combine data clarity with healthcare relevance. We don’t just show you what’s happening—we explain why it matters and what to do next. With regularly scheduled reports, live dashboards, and strategic recommendations, we empower your healthcare brand to grow ethically, responsibly, and with full visibility into the path ahead.
Finance and Insurance
At Horton Digital, we understand that in the finance and insurance industries, performance insights must be as precise and reliable as the services you offer. Our SEO reporting services are tailored to help financial institutions, insurance providers, and fintech platforms gain clear visibility into how organic search is supporting lead generation, brand authority, and regulatory compliance. We turn complex data into practical strategy—so you’re always in control of your digital performance.
Our reports are customized to your goals, whether that means tracking high-value keyword movements, monitoring performance by service type, or measuring visibility across specific customer segments. We cover everything from traffic and rankings to conversion funnels, localized SEO performance, and content engagement. For enterprise-level operations, we also break down data by product lines, branches, or geographies. All reporting is delivered with a focus on accuracy, clarity, and compliance-awareness.
What sets Horton Digital apart is our ability to connect SEO data with real business outcomes. We don’t just highlight what’s improving—we show where there’s risk, opportunity, and untapped potential. With scheduled reporting, custom dashboards, and strategic insights, we give finance and insurance organizations the clarity they need to confidently allocate resources, navigate compliance, and grow smarter through search.
Real Estate
At Horton Digital, we understand that in real estate, timing and visibility are everything—and your SEO reporting should reflect that. Our reporting services are designed for real estate agents, brokerages, property platforms, and multi-location teams that need clear, actionable insights into how their online presence is performing and where to focus next. We deliver the data that matters most: the kind that helps you win listings, attract buyers, and grow market share.
Our real estate SEO reports are customized to align with your goals—whether you’re targeting buyers in specific zip codes, promoting new developments, or ranking for high-intent local keywords. We break down organic traffic by location, content type (like property pages or area guides), and device, giving you a precise view of what’s working. We also monitor your rankings for branded and non-branded search terms, track lead-generation performance, and provide insights into how your content and site structure are influencing visibility.
What sets Horton Digital apart is our commitment to clarity and local relevance. We don’t just deliver numbers—we provide narrative-driven analysis and tailored next steps. With automated dashboards, recurring reports, and strategic interpretation, we ensure your real estate brand has a reliable, data-backed roadmap to outperform in organic search and turn digital visibility into closed deals.
Hospitality and Travel
At Horton Digital, we understand that in hospitality and travel, every booking begins with visibility—and that visibility must be measured with precision. Our SEO reporting services are built for hotels, resorts, travel platforms, and destination brands that need to understand how their organic presence is driving interest, engagement, and conversions. We provide clear, actionable reporting that tracks performance across markets, seasons, and experiences—so you’re always ready to capture demand.
Our reports are customized to reflect the unique structure of your offerings. We track organic traffic and keyword performance by property, location, package, or experience, giving you visibility into what’s working across your portfolio. We also break down rankings for branded and non-branded queries, monitor your visibility in map and local pack results, and provide data on content engagement, mobile performance, and bounce rates. For multi-location or multi-brand organizations, we consolidate performance reporting into easy-to-digest dashboards for smarter decision-making.
What sets Horton Digital apart is our ability to connect SEO metrics with the traveler’s journey. We don’t just report on rankings—we interpret how organic traffic is contributing to bookings, itinerary planning, or guest inquiries. With automated reporting, insightful commentary, and tailored recommendations, we give hospitality brands the clarity and confidence they need to optimize for visibility, increase occupancy, and build long-term loyalty.
Technology and SaaS
At Horton Digital, we know that in the technology and SaaS space, growth is driven by data—and your SEO performance should be no exception. Our SEO reporting services are built to give software companies, tech startups, and enterprise platforms a clear view of how organic search contributes to visibility, traffic, and lead generation. We connect your SEO metrics to your sales funnel, helping you understand what’s driving results and where to scale next.
Our reporting is tailored to your product offering, market segment, and sales cycle. We track keyword rankings across key buyer stages—from top-of-funnel educational content to feature pages and comparison articles. We also provide insight into content engagement, site behavior, and lead conversion metrics tied directly to organic traffic. Our reports include technical health indicators, performance across key landing pages, and visibility tracking for branded and competitive terms.
What sets Horton Digital apart is our focus on clarity and action. We don’t just deliver charts—we deliver insights that align with your growth targets. With custom dashboards, recurring reports, and strategic analysis, we help SaaS and tech brands translate SEO performance into real business impact—whether that’s increased demo signups, trial conversions, or deeper market penetration.
Education
At Horton Digital, we understand that in education, clear data is key to growing enrollment and maximizing program visibility. Our SEO reporting services are designed for universities, online learning platforms, training providers, and educational institutions that need to see exactly how their organic strategy is performing—and how it supports their recruitment, engagement, and awareness goals.
Our education-specific reports track keyword performance across course pages, degree programs, content hubs, and admissions resources. We provide insights into how users find and interact with your content, segmenting data by audience type, location, and device to give you a full view of student behavior. We also monitor local and national rankings for key programs, assess technical SEO health, and measure content engagement to ensure your site remains both visible and valuable.
What sets Horton Digital apart is our ability to connect SEO reporting to educational outcomes. We tailor our insights to support your admissions calendar, strategic goals, and internal teams—whether you’re growing online enrollments or increasing campus applications. With automated dashboards, regular reporting reviews, and actionable recommendations, we help education institutions make smarter, data-driven decisions that lead to stronger visibility and enrollment growth.
Health and Wellness
At Horton Digital, we understand that in the health and wellness space, building trust and visibility starts with understanding how your audience finds you. Our SEO reporting services are designed for wellness brands, fitness platforms, holistic practitioners, and health product companies that want clear, actionable insights into how their organic strategy supports awareness, engagement, and growth.
Our reports go beyond traffic counts to deliver a full picture of performance. We track keyword rankings by service, product, or content type, showing how your site performs across wellness topics, symptom searches, and solution-focused queries. We also analyze how users engage with your content—identifying the pages that drive conversions, referrals, or subscriptions. Every report includes a snapshot of your technical SEO health, so you’re always aware of issues that might impact visibility or user experience.
What sets Horton Digital apart is our ability to turn SEO data into wellness-focused action. We help you align your reporting with campaign goals, seasonal trends, and customer behavior, so your strategy is never static. With custom dashboards, routine performance check-ins, and forward-thinking recommendations, we give health and wellness brands the clarity they need to grow their audience, boost engagement, and inspire meaningful action.
Home Services
At Horton Digital, we know that for home service businesses, visibility in local search directly translates to phone calls, quote requests, and booked jobs. Our SEO reporting services are designed to help plumbers, HVAC professionals, electricians, landscapers, and other service providers clearly understand how their organic strategy is performing—and where the next opportunity lies.
We provide detailed, location-specific reporting that shows how you rank for service-related keywords across your target service areas. From tracking calls and form fills that originate through organic search to monitoring rankings for “near me” and geo-modified queries, we connect the dots between visibility and lead generation. Our reports also include technical SEO health checks, content performance metrics, and insights into how your Google Business Profile and local citations are impacting search.
What sets Horton Digital apart is our focus on local SEO relevance and practical reporting. We strip away the noise and deliver actionable insights that matter—like which service pages are converting, how well your site is indexed, and what areas need technical improvement. With regular reporting reviews, intuitive dashboards, and growth-focused recommendations, we help home service businesses turn local search into a steady source of high-intent leads.
Legal Services
At Horton Digital, we understand that for law firms, SEO isn’t just about traffic—it’s about visibility, authority, and attracting the right clients. Our SEO reporting services are built specifically for legal professionals who need clear, reliable data that ties organic performance to client acquisition and practice growth. Whether you’re a solo practitioner or managing multiple office locations, we deliver insights that support informed, strategic decisions.
Our legal SEO reports track keyword rankings across practice areas, geographic markets, and content types—from personal injury and family law to estate planning and business litigation. We provide clarity on which pages drive organic inquiries, how users interact with your legal content, and how your site ranks compared to local and national competitors. We also include technical health audits, Google Business Profile visibility metrics, and structured recommendations for ongoing optimization.
What sets Horton Digital apart is our ability to contextualize legal SEO data into actionable strategy. We don’t just show where you rank—we explain how it connects to your intake goals and marketing objectives. With regular reporting reviews, custom dashboards, and growth-oriented insights, Horton Digital helps law firms stay ahead in search and consistently attract high-quality leads.
Automotive
At Horton Digital, we understand that in the automotive industry—whether you’re a dealership, service center, or aftermarket brand—SEO success hinges on measurable results. Our SEO reporting services are designed to give you a clear, ongoing view of how your website is performing in search, how users are interacting with your content, and how that traffic is translating into leads, sales, and service bookings.
We track performance by inventory pages, service offerings, and location-specific content. Our reports show keyword rankings across key vehicle models, services, and “near me” searches, while also capturing metrics like page speed, mobile usability, and click-through rates. We integrate traffic insights with behavioral and goal-tracking data, so you can see not just how people find your site—but what they do once they land there. For multi-location or high-volume platforms, we segment data to show which areas or categories are driving the most value.
What sets Horton Digital apart is our ability to translate SEO data into dealership-ready decisions. Whether you’re aiming to increase service appointments, move inventory faster, or improve your local visibility, we align our reporting with your business goals. With custom dashboards, monthly reports, and expert analysis, we help automotive brands turn search performance into real-world revenue.
Restaurants and Food Services
At Horton Digital, we know that in the restaurant and food service industry, search visibility can mean the difference between an empty dining room and a full reservation book. Our SEO reporting services are designed to give restaurants, cafes, catering services, and food delivery brands clear, actionable insights into how their online presence is performing—and how it’s translating into traffic, orders, and customer engagement.
Our reports go beyond basic rankings and traffic. We track keyword performance for branded and non-branded terms, analyze visibility in local packs and map results, and monitor engagement on key pages such as menus, location details, and event listings. We also integrate metrics from Google Business Profile, online ordering systems, and review platforms to give you a full picture of your local SEO footprint and online reputation.
What sets Horton Digital apart is our focus on actionable clarity. We tailor your SEO reporting to your business model—whether you’re optimizing for reservations, takeout orders, or catering inquiries. With custom dashboards, routine check-ins, and strategic recommendations, we help food service businesses connect search performance to foot traffic, revenue, and long-term growth.
Entertainment and Media
At Horton Digital, we understand that in the entertainment and media industry, digital visibility is everything—and knowing how your content performs in search is key to growing audiences and engagement. Our SEO reporting services are built to help publishers, production studios, streaming platforms, and media brands gain a clear, real-time understanding of how their organic strategy supports discovery, traffic, and content consumption.
We provide comprehensive reporting that tracks keyword performance across genres, formats, and content types—whether you’re promoting a new series, pushing editorial features, or building engagement for live events. Our reports include traffic trends, content-specific visibility, CTRs, and rankings for both branded and unbranded queries. We also monitor your presence in featured snippets, video carousels, and news results, while tracking the technical health of your site and its impact on search accessibility.
What sets Horton Digital apart is our ability to combine rich media expertise with search data analysis. We don’t just show you which content ranks—we help you understand why it performs and how to scale it. With visually intuitive dashboards, segment-level analysis, and tailored strategic input, we give entertainment and media brands the insight they need to optimize reach, boost content longevity, and stay ahead in a competitive attention economy.
Non-Profit Organizations
At Horton Digital, we understand that for non profit organizations, SEO reporting isn’t just about rankings—it’s about measuring mission impact, donor engagement, and community reach. Our SEO reporting services are crafted for non profits looking to better understand how their content, programs, and initiatives are discovered online, and how that visibility translates into action.
We deliver reporting that aligns with your unique goals—whether that’s increasing awareness for a campaign, driving volunteer signups, growing donations, or expanding educational content. Our reports track keyword performance, content visibility, and engagement by page type (e.g., programs, donation forms, events, or blog posts), while also analyzing how well your site ranks for issue-focused queries relevant to your mission. We also monitor your presence across local listings, featured snippets, and informational search results.
What sets Horton Digital apart is our ability to provide nonprofits with reporting that’s easy to understand and tied to real outcomes. We help your team see not just what’s working—but why it matters. With custom dashboards, periodic performance reviews, and actionable recommendations, we empower nonprofit organizations to use SEO insights to grow support, amplify advocacy, and expand their impact.
Data-Driven SEO Reporting for Actionable Insights
Real Stories. Real Results. Real People.
Working with Horton Digital has been a game-changer for our business. Their expert insights and tailored strategies helped us increase our search rankings, boost organic traffic, and ultimately grow our customer base.
Working with Horton Digital has been a game-changer for our business. Their expert insights and tailored strategies helped us increase our search rankings, boost organic traffic, and ultimately grow our customer base.
Working with Horton Digital has been a game-changer for our business. Their expert insights and tailored strategies helped us increase our search rankings, boost organic traffic, and ultimately grow our customer base.
Working with Horton Digital has been a game-changer for our business. Their expert insights and tailored strategies helped us increase our search rankings, boost organic traffic, and ultimately grow our customer base.
Working with Horton Digital has been a game-changer for our business. Their expert insights and tailored strategies helped us increase our search rankings, boost organic traffic, and ultimately grow our customer base.
Working with Horton Digital has been a game-changer for our business. Their expert insights and tailored strategies helped us increase our search rankings, boost organic traffic, and ultimately grow our customer base.