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Measurable results through proven strategies and cutting-edge tactics.
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Laser-focused on your goals to drive real and meaningful results.
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Industry Solutions for Sustainable Growth
E-Commerce and Retail
In the highly competitive e-commerce and retail landscape, your website’s visibility and performance are crucial to capturing consumer attention and driving sales. Horton Digital’s SEO Audit service is built specifically for online retailers, providing a comprehensive review of every element that impacts your store’s ability to rank, attract traffic, and convert visitors. From product discovery to checkout, we analyze the entire customer journey to uncover SEO obstacles that may be costing you revenue.
Our audit goes far beyond basic diagnostics. We examine technical SEO factors such as crawl errors, site speed, mobile responsiveness, and indexation issues that could be hindering your visibility in search engines. We also evaluate on-page elements like metadata, structured data, internal linking, keyword usage, and content relevance across product and category pages. In addition, we assess your e-commerce platform’s SEO capabilities and benchmark your site against top competitors to identify missed opportunities and ranking gaps.
What sets Horton Digital apart is our ability to translate complex SEO data into clear, actionable strategies tailored to retail goals—whether you’re aiming to increase traffic, boost conversion rates, or reduce reliance on paid ads. With our SEO audit, you receive a detailed, prioritized roadmap for improvement that empowers your team to take meaningful action. We don’t just identify what’s wrong—we give you the tools and guidance to fix it and turn your e-commerce site into a high-performing, search-optimized sales engine.
Healthcare and Medical Services
In healthcare and medical services, trust and accessibility are paramount—and your digital presence plays a vital role in delivering both. Horton Digital’s SEO Audit service is designed specifically for healthcare providers, clinics, hospitals, and wellness brands looking to improve visibility, attract new patients, and deliver accurate, relevant information online. We conduct a comprehensive assessment of your website to uncover SEO barriers that may be limiting your reach or damaging user trust
Our audit covers all critical SEO elements that affect how your site performs in search. This includes technical issues like site speed, mobile responsiveness, secure architecture, crawlability, and indexation. We also assess your site’s content from an E-E-A-T perspective (Experience, Expertise, Authoritativeness, Trustworthiness), which is especially important for YMYL (Your Money or Your Life) content in the healthcare space. We evaluate page structure, metadata, internal linking, and keyword usage to ensure your content is optimized to be both searchable and compliant with healthcare standards.
What makes our approach unique is our ability to blend technical precision with the sensitivities of the medical industry. We deliver a clear, prioritized action plan tailored to your specific services and audience needs—whether you’re trying to boost visibility for a new practice, increase appointments, or expand regionally. With Horton Digital’s SEO Audit, you gain more than just insight—you gain a strategic path to better rankings, improved patient engagement, and sustainable growth in a highly regulated and competitive environment.
Finance and Insurance
In the finance and insurance sectors, credibility and visibility are essential for earning trust and generating high-value leads. Horton Digital’s SEO Audit service is designed specifically for financial advisors, insurance providers, fintech platforms, and related firms looking to strengthen their digital footprint. We conduct a thorough, compliance-aware evaluation of your website to identify the SEO challenges preventing you from ranking higher, reaching the right audience, and converting traffic into clients.
Our audit examines the full scope of SEO performance—starting with technical fundamentals like site architecture, mobile responsiveness, crawlability, and page speed. We go deeper into compliance-sensitive elements such as on-page content, keyword alignment, structured data, and metadata to ensure they support both discoverability and financial content guidelines. Additionally, we assess your backlink profile, competitor positioning, and content quality through the lens of E-E-A-T (Experience, Expertise, Authoritativeness, Trustworthiness), a crucial factor in financial SEO performance.
What sets Horton Digital apart is our ability to turn complex SEO diagnostics into practical, results-focused strategies for firms operating in regulated environments. Our audits provide a clear, actionable roadmap customized to your business model—whether you’re trying to boost visibility for key services, improve lead quality, or outpace industry competitors. With our SEO audit, you’ll have the insights and guidance needed to build a strong, trustworthy, and search-optimized online presence that drives measurable business growth.
Real Estate
In real estate, being found online can mean the difference between closing a deal and missing an opportunity. Horton Digital’s SEO Audit service is built specifically for real estate agents, brokerages, property managers, and developers looking to improve visibility, attract qualified leads, and showcase listings more effectively. We analyze every aspect of your website to uncover the technical and content-based issues that may be preventing you from ranking well in local and national search results.
Our audit dives deep into your website’s performance, starting with technical elements like mobile responsiveness, site speed, crawlability, and indexation—critical for both search engine visibility and user experience. We also review on-page SEO factors including content structure, internal linking, metadata, and keyword targeting across property listings, service pages, and location-specific content. In addition, we evaluate your Google Business Profile, local citations, and competitive landscape to ensure your business stands out in map packs and “near me” searches.
What sets Horton Digital apart is our deep understanding of how search behavior aligns with the real estate buying journey. Our audits deliver clear, actionable recommendations tailored to your business goals—whether you’re focused on lead generation, growing your local market presence, or enhancing online visibility for luxury or commercial properties. With Horton Digital’s SEO Audit, you gain the insights and strategy needed to make your real estate brand more discoverable, trustworthy, and conversion-ready.
Hospitality and Travel
In the hospitality and tourism industry, online visibility is key to filling rooms, booking tours, and driving guest engagement. Horton Digital’s SEO Audit service is designed to help hotels, resorts, travel agencies, destination brands, and experience providers optimize their digital presence and connect with travelers during key planning moments. We uncover the technical, content, and structural barriers that could be limiting your search visibility and costing you valuable bookings.
Our audit covers all essential SEO elements—from technical performance like mobile-friendliness, page speed, crawlability, and structured data, to on-page factors such as keyword targeting, metadata, internal linking, and content alignment. We also assess your local SEO presence, Google Business Profile optimization, and visibility in map packs, especially important for location-based experiences. In addition, we benchmark your site against top industry competitors to identify missed opportunities and areas for strategic improvement.
What makes Horton Digital’s approach unique is our understanding of how travelers search—from inspiration and research to booking and review. We translate SEO data into actionable insights that directly impact your visibility and conversion rates. Whether you’re promoting boutique accommodations, adventure experiences, or full-service destinations, our SEO Audit equips your brand with a roadmap to improve rankings, increase bookings, and deliver memorable guest experiences online.
Technology and SaaS
In the competitive world of technology and SaaS, your website must do more than just look good—it has to perform, scale, and convert. Horton Digital’s SEO Audit service is specifically built for SaaS platforms and tech companies looking to uncover the hidden issues holding back their growth. From lead generation to product discovery, we analyze the full technical and content ecosystem of your site to ensure it’s built to rank and ready to scale.
Our audits dive deep into the technical foundations of your site, including page speed, mobile optimization, indexation, site architecture, and crawlability—critical elements for performance and visibility. We also evaluate content structure, keyword alignment, metadata, internal linking, and schema implementation to ensure your site speaks effectively to both users and search engines. Whether you’re targeting B2B or B2C customers, we provide insight into how your site compares to industry leaders and identify high-impact opportunities for improvement.
What sets Horton Digital apart is our ability to translate SEO complexity into strategic, actionable guidance that aligns with SaaS growth models. Our SEO Audit gives you a prioritized roadmap tailored to your product, market, and goals—whether you’re driving signups, improving onboarding content, or expanding into new verticals. With Horton Digital, you gain the clarity and confidence to scale your tech presence with precision and purpose.
Education
In the education sector, being visible online is critical to connecting with prospective students, parents, and educators. Horton Digital’s SEO Audit service is designed specifically for schools, universities, online course platforms, and educational institutions seeking to improve their search visibility, enrollment rates, and user experience. We conduct a thorough evaluation of your website to uncover SEO obstacles that may be preventing your programs and content from reaching the audiences that matter most.
Our audits cover all essential SEO aspects, including technical performance (site speed, mobile optimization, crawlability), content alignment, keyword strategy, and metadata optimization across program pages, blogs, and resource centers. We also review internal linking structures, schema markup, and accessibility to ensure your site supports both search engine performance and inclusive user experience. For institutions competing in local, national, or international markets, we benchmark your performance against key competitors to reveal strategic opportunities for growth.
What sets Horton Digital apart is our ability to align SEO with the education buyer journey—whether it’s a prospective student searching for degree programs or a parent looking for trusted resources. Our audit delivers a clear, actionable roadmap tailored to your goals, helping you enhance discoverability, build trust, and increase conversions. With Horton Digital, you gain a smarter path to attracting more learners and maximizing your digital investment.
Health and Wellness
In the health and wellness industry, trust, visibility, and authenticity are essential for building lasting client relationships. Horton Digital’s SEO Audit service is tailored for wellness professionals, fitness brands, health coaches, holistic practitioners, and wellness product retailers who want to improve their online presence and attract more engaged visitors. We uncover the technical and content-based issues that may be limiting your reach and help position your brand as a credible, accessible source of wellness guidance.
Our comprehensive audits examine technical performance like site speed, mobile-friendliness, crawlability, and indexation—ensuring your site meets modern SEO standards. We also evaluate your content for clarity, keyword alignment, and effectiveness in supporting E-E-A-T (Experience, Expertise, Authoritativeness, Trustworthiness), which is crucial in health-related niches. Whether you’re offering services, selling products, or running a content-driven platform, we provide tailored insights that help your content rank higher and resonate deeper with your audience.
What makes Horton Digital different is our deep understanding of how people seek wellness solutions online. We deliver a customized, actionable roadmap designed to improve your search rankings, increase organic traffic, and grow your community. With our SEO Audit, you gain not just diagnostic insights—but a strategic foundation for long-term growth, trust-building, and audience engagement in an ever-evolving wellness space.
Home Services
For home service providers, visibility in local search results can mean the difference between a full schedule and missed opportunities. Horton Digital’s SEO Audit service is tailored for contractors, plumbers, HVAC companies, electricians, cleaning services, and other home professionals who want to attract more local customers and grow their business online. We evaluate your entire website to uncover technical issues, content gaps, and local SEO weaknesses that could be holding you back.
Our audit covers all key aspects of SEO performance—starting with your website’s technical health, including mobile responsiveness, page speed, crawlability, and indexation. We then assess how well your content aligns with search intent, ensuring your service pages, location pages, and contact information are optimized for visibility and conversions. In addition, we review your Google Business Profile, citations, and backlink profile to ensure your business ranks well in local map packs and “near me” searches.
What sets Horton Digital apart is our focus on practical, results-driven insights that translate directly into more calls, quotes, and booked jobs. Our audits provide a clear, actionable roadmap customized to your service offerings and local market. With our help, you’ll not only fix what’s broken—you’ll strengthen your online foundation to attract more customers, dominate local search, and grow your home services business sustainably.
Legal Services
In the legal industry, trust, authority, and online visibility are essential to winning new clients. Horton Digital’s SEO Audit service is crafted specifically for law firms, solo practitioners, and legal organizations looking to improve their search performance and connect with high-intent clients. We conduct a detailed, compliance-aware review of your website to identify the technical, content, and structural factors that may be limiting your visibility in a competitive legal landscape.
Our audits cover everything from technical SEO elements—like page speed, mobile optimization, crawlability, and secure architecture—to content structure, keyword targeting, and metadata for practice area pages, attorney bios, and legal resources. We also evaluate how well your site aligns with Google’s E-E-A-T (Experience, Expertise, Authoritativeness, Trustworthiness) standards, which are especially important for legal websites under the YMYL (Your Money or Your Life) category. Additionally, we review your local SEO presence to ensure your firm ranks in key geographies.
What makes Horton Digital’s approach unique is our deep understanding of how potential clients search for legal help and what it takes to stand out in a competitive field. Our SEO audit delivers a clear, prioritized action plan tailored to your practice areas and business goals—whether you want to increase consultations, expand your client base, or strengthen your reputation online. With Horton Digital, your firm gets the clarity and direction needed to build a search-optimized, trust-building digital presence.
Automotive
In the automotive industry, your online visibility directly drives foot traffic, service bookings, and vehicle sales. Horton Digital’s SEO Audit service is designed for auto dealerships, repair shops, aftermarket retailers, and specialty service providers looking to improve their digital performance and stand out in a crowded market. We examine every layer of your website to uncover technical and content-related issues that could be limiting your reach and impact in local and organic search.
Our audit addresses key technical elements such as site speed, mobile responsiveness, crawlability, and structured data—ensuring your site is optimized for search engines and user experience. We also review on-page SEO components like keyword targeting, meta tags, internal linking, and content strategy across service pages, vehicle listings, parts catalogs, and blog content. For local businesses, we assess your presence in map packs and evaluate Google Business Profiles, local citations, and competitor positioning.
What sets Horton Digital apart is our ability to align SEO strategies with the customer journey—whether someone is searching for a new car, pricing auto parts, or scheduling routine maintenance. Our SEO audit delivers a customized, actionable roadmap to boost your visibility, improve site performance, and increase conversions. With Horton Digital, you’ll have the clarity and strategy needed to drive more traffic—online and on the lot.
Restaurants and Food Services
In the highly competitive food and hospitality space, strong local visibility is essential for filling tables, increasing takeout orders, and driving reservations. Horton Digital’s SEO Audit service is tailored for restaurants, cafes, catering companies, food trucks, and delivery services looking to enhance their online presence and attract more hungry customers. We dig deep into your website to identify technical issues, content gaps, and local SEO shortcomings that could be costing you foot traffic and revenue.
Our comprehensive audit covers vital technical elements such as mobile responsiveness, site speed, crawlability, and structured data—ensuring your website performs smoothly across devices and search engines. We also evaluate your content and on-page SEO, including keyword optimization, menu structure, event pages, and location targeting. Local SEO is a top priority, so we assess your Google Business Profile, local citations, and search visibility in “near me” results and map packs to make sure diners can find and choose you easily.
What sets Horton Digital apart is our focus on creating practical, revenue-driving strategies that fit your business model. Our SEO audit provides a clear, actionable roadmap to improve your search rankings, boost engagement, and drive more customers through your doors—or to your delivery checkout. With Horton Digital, you’ll have the insights and tools to turn online searches into loyal patrons and steady growth.
Entertainment and Media
In the entertainment and media world, timing, visibility, and engagement are everything. Horton Digital’s SEO Audit service is designed for media companies, content creators, streaming platforms, publishers, and production houses that need their content discovered fast and often. We dive deep into your digital infrastructure to identify SEO issues that may be limiting the reach of your videos, articles, shows, podcasts, or live events—ensuring you stay top-of-mind and top-of-search.
Our audits examine every layer of SEO performance, from technical elements like page speed, mobile usability, schema markup, and crawlability to content optimization across blog posts, video descriptions, event pages, and media archives. We assess your keyword targeting, metadata, internal linking, and content structure to ensure your site is aligned with audience intent and search engine best practices. Whether you’re launching a new campaign or managing a large library of evergreen content, we help you maximize discoverability.
Horton Digital stands out by combining technical precision with creative strategy. We understand how to make your content not only searchable but also sticky—keeping audiences engaged and returning for more. Our SEO Audit delivers a detailed, actionable roadmap to help your media brand gain traction, grow audience reach, and turn your content into a consistent engine for organic visibility and engagement.
Non-Profit Organizations
For non-profits, a strong online presence is essential to raising awareness, driving donations, and mobilizing supporters. Horton Digital’s SEO Audit service is specifically designed to help mission-driven organizations uncover and resolve the technical and content challenges that may be holding back their impact online. Whether you’re promoting a cause, running a campaign, or growing a community, we help ensure your website reaches the people who need to see it most.
Our audit examines your site’s technical health—including speed, mobile usability, crawlability, and security—while also reviewing content structure, metadata, and keyword alignment. We assess how well your site communicates your mission and engages visitors, and we evaluate your local SEO presence and backlink profile to strengthen your authority and visibility. For non-profits operating under tight budgets and high expectations, our insights focus on the highest-impact changes with the greatest return.
What makes Horton Digital different is our understanding of purpose-driven storytelling and search strategy. We deliver a clear, actionable roadmap that empowers your team to make informed decisions and improve online reach—without compromising your message. With our SEO Audit, your organization can increase visibility, amplify impact, and drive deeper engagement with the communities and supporters that matter most.
SEO Audits That Uncover Issues
Comprehensive SEO Audits to Uncover Growth Opportunities
On-Page SEO Audit
Off-Page SEO Audit
SEO Audit Report
SEO Audit Implementation
Real Stories. Real Results. Real People.
Working with Horton Digital has been a game-changer for our business. Their expert insights and tailored strategies helped us increase our search rankings, boost organic traffic, and ultimately grow our customer base.
Working with Horton Digital has been a game-changer for our business. Their expert insights and tailored strategies helped us increase our search rankings, boost organic traffic, and ultimately grow our customer base.
Working with Horton Digital has been a game-changer for our business. Their expert insights and tailored strategies helped us increase our search rankings, boost organic traffic, and ultimately grow our customer base.
Working with Horton Digital has been a game-changer for our business. Their expert insights and tailored strategies helped us increase our search rankings, boost organic traffic, and ultimately grow our customer base.
Working with Horton Digital has been a game-changer for our business. Their expert insights and tailored strategies helped us increase our search rankings, boost organic traffic, and ultimately grow our customer base.
Working with Horton Digital has been a game-changer for our business. Their expert insights and tailored strategies helped us increase our search rankings, boost organic traffic, and ultimately grow our customer base.
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